When locality approached us to execute their brand strategy their main goal in their visual aesthetic was to embody vibrancy, fun, accessibility, and change. Locality is defined as a particular place, situation, or location The symbol is born out of the idea that faith can be lived out to its fullest anytime, any place, by anyone, with anyone!
The inside eclipses reinforce the idea of community and are an artistic take on geographical longitude and latitude markers.
One of Locality's values is centered around how things are always moving and that they like change. With this is mind we built a design system that is adaptable and unpredictable. Across all their collateral, there is creativity and uniqueness. No one piece is the same, and expresses their heartbeat of being diverse and accessible.